Perception – The Hidden Key to Career Transition Success
Perception – The Hidden Key to Career Transition Success Experience Isn’t Always EnoughOne of the most common misconceptions in career...
Turn your aspirations into reality. Believe and you will achieve!
I’m Julia Bend, an experienced Executive Career Transition Coach and the founder of Premier Coaching.
With a career spanning 27 years in the corporate sector, I’ve redirected my focus to empowering executives facing career transitions. In this video, I highlight the unique challenges they encounter, from adapting to new corporate cultures to navigating complex stakeholder relationships.
Introducing my SPEAR programme, which goes beyond just setting goals. It involves a deep dive into your personal strengths and values, utilising the Character Strengths methodology to create a career path that truly resonates with your authentic self.
Ready to embark on a journey to a fulfilling career transformation?
Surrounding yourself with what I like to call a coalition of support not only strengthens your journey but also sparks new ideas and approaches that can lead to greater success.
In that spirit, I’ve teamed up with Valerie Merrill, a true legend in the Learning and Development arena, to launch a new podcast, The Secrets of Learning and Development, available across all major platforms.
In each episode, we explore stories of collaboration and growth, uncovering the strategies and key moments from leading professionals that can inspire your journey.
We’ve launched with some fascinating conversations. Below is a list of just a few of our recent guests:
Experience the transformative power of coaching! It’s more than just a process, it’s a journey that guides you towards the best version of yourself. Through insightful conversations, empowering guidance, and consistent support, coaching can unlock your latent potential, instill confidence, and inspire action. It’s about nurturing your skills, building resilience, and paving the way for personal and professional growth.
Coaching provides you with the tools to navigate life’s complexities, enabling you to turn challenges into opportunities. So, take the step towards self-improvement and growth. Discover the benefits of coaching and embrace the change you’ve been waiting for!
As your career transition coach, I guide clients through the complexities of changing careers, providing valuable insights and actionable steps to reach their goals. At the heart of all my coaching programmes is a comprehensive journey of core values and character strengths.

We focus on identifying your core values to ensure that your career choices are in alignment with your authentic self.

Working together, we will discover your true purpose. This clarity will guide your career decisions, ensuring they align with your long-term goals.

We'll evaluate your existing skills and areas for growth to establish specific objectives, facilitating your progression towards your career goals.

Together we will create a clear, step-by-step action plan to guide you effectively towards achieving your career goals.
Achieve crystal clear clarity for a fulfilling career in 5 simple steps
We will use a process to help you objectively identify your core values,character strengths, manage your emotions, align your behavior with your values and understand correctly how others perceive you.
Understanding your purpose—often referred to as your ‘Why’—is crucial for facilitating change. By delving deeply into this ‘Why’, we aim to clarify your purpose. This, in turn, heightens your motivation, commitment, dedication, and confidence, enabling you to focus better and make a more significant impact on your goal.
In this process, we will review your current reality, your strengths, and experiences, and identify areas for development. Once you have established your current reality, your goal will be laser focused.
To ensure your success, we will identify what steps need to be taken and devise a plan of action to help you achieve your goals.
Reflecting on your progress against your action plan, we will celebrate your achievements or adjust actions that failed to meet your goals.
© 2022 Premier Coaching
Here are a few testimonials from some of my previous clients. It was a pleasure working with them.
IT Consultant
Giving up work two years ago made me feel vulnerable and lacking any structure in my life. I decided to work with Julia as I realised I needed to put a personal plan in place to help me bring some structure and purpose to both my personal and professional life. Through Julia’s coaching and support I have created a personal mind map and identified an area to concentrate on driving forward. Julia challenged me to put a plan in place in a subtle and supportive manner and I felt supported throughout. Meeting with Julia has been positive for me.
Profesional
I truly believe that Julia is a remarkable coach. My thinking and ways of working have been challenged and will be for some time as I realise that my current thinking was detrimental to my own wellbeing and success. Julia, while being professional has a great sense of humour and is very insightful and quickly helps you to identify areas that need working on she also gave me time to talk, explore, listen and think. I have taken many notes that will act as a compass when I find myself straying back to my old thought process. I would highly recommend her.
Software Engineer
Julia's ability to provide clear, reflective feedback has been invaluable, helping me secure an MBA from Oxford and reshaping my professional path. Her qualities of attentive listening, deep care, and fierce honesty make our interactions enriching and enjoyable. She taught me the importance of adhering to personal values, which has transformed my approach to life and work. Before our collaboration, I struggled with executing my career plan, and Julia's unbiased feedback and continuous encouragement and guidance resulted in significant personal and professional growth. Overall, my journey with Julia has been transformative and deeply impactful.
Director Software Strategy Group
“What lies behind you and what lies in front of you, pales in comparison to what lies inside of you”
Ralph Waldo Emerson
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Made me see reality and focus on what is important for the future. Giving me time to understand what I need to do and at the same time encouraging me to make things happen